An experiment is a test, trial, or tentative procedure; an act or operation for the purpose of discovering the unknown. An attempt at something different; an effort to be original. While carrying out an experiment, new ideas or methods emerge, nourishing therefore our environment and society.
Experimento is also the name of a creative community and agency based in Madrid. Founded to provide a scenario for the encounter of design, architecture, fooddesign, technology, film, fashion, advertising, branding, music, art and medias. The idea is to generate an intellectual and social environment that throughout the exchange of knowledge is able to generate new projects, movements and actions that enrich the design scene in Madrid.
Photographer: © Asier Rua