Mulafest'19

Urban festival, Madrid 2019
Experimento
Experimento
Experimento
Experimento
Experimento
Experimento
Experimento
Experimento
MULAFEST, the Festival of Trends and Urban Culture, celebrates in 2019 its first international edition in Acapulco. The assignment consists of reflecting this new alliance between Mexico and Spain in the celebration of the festival in Madrid though out its 18,000m2.

Taking "LA FIESTA" as an element of union between both cultures, the proposal offers for the first time a conceptual and visual unity to the festival. At ground level, the colors and shapes of the architecture of Barragán and Legorreta help to organize the different activities in plan. At an aerial level, the traditionally inspired XL banners allow you to orient yourself in simple ways within the pavilion.

-

Photographer: © Asier Rua